The country’s No. 1direct-to-home company Dish TV announced that it has signed up a partnership deal with the travel portol Yatra.com, which will allow Dish TV viewers to book their desired holiday packages through their TV sets instead of using internet.

In a statement, the company’s official said that this service will help viewers to search and book holiday packages, hotels, international and domestic airline tickets at lower prices.

Mr. Salil Kapoor, Dish TV Chief Operating Officer said, “Travel Active service offers huge benefit to over 5.5 million Dish TV subscribers, as they are now enabled to view, search and book the best selling holiday packages and purchase international and domestic airline tickets at discount prices through their TV remote.”

However, chief executive officer and co-founder of Yatra.com, Dhruv Shringi said, “Dish TV's pan-India reach will help Yatra.com extend its services to mass consumers, who are still not familiar or comfortable with internet.”