The Whirlpool of India projects to increase its investment on product development, marketing, sales and service infrastructure in the country. The Company also plans to invest around Rs 300 crore in India over the next three years.

The company has also modified its revenue growth from 15% to more than 20% in this financial year.

Speaking to reporters, Whirlpool of India vice-president, Shantanu Dasgupta said, “The Company wants to ensure that it can drive growth, now that the market and consumer sentiments are improving. For the past one year, our focus was on cost-control and maximizing margins. We lowered our marketing investment and there was a total freeze on recruitment. The strategy no doubt worked for us. We generated Rs 100-crore cash surplus in the first quarter of this year, improved our profit and cleared our debt. Now is the time to change our strategy to drive both revenue and profit.”

The revenue of the company in 2008-09 increased by 6%, sales grew up by 7% in April as compared to 15% in May and it went up to 30% in June and July.

Some of the major segments targeted by the company in the Indian market are refrigerators, washing machines, water purifiers and built-in kitchen materials.