With the aim to strengthen its youth-centric services portfolio in the country, Virgin Mobile has announced the launching of Industry-first offering of 'Music Unlimited'.

As per the company's release, "This service is a milestone in the Indian Music Industry as this is the first time that users can access a massive music library across all genres for free."

Music Unlimited provides the liberty to its clients to get pleasure from any type of music be it their Tring Tune (CRBT), ringtone (MP3/Poly/Mono) or transfer of complete songs on their handsets without paying any cost.

The new service offers up a chance to its clients to transfer content from a huge music library including more than 1.5 lakh songs spanning a variety of genres, including latest Bollywood hits including Hello Darling, Dabaang, Ashayein, etc, Western Rock, Pop, Bhangra, Indi Pop, Bengali, Tamil, Telugu and Malayalam.

While commenting on this proposal, Mr. M A Madhusudan, CRO, Virgin Mobile India, stated that music is a vital part of the lives of youth and their cellular phones are their freshly evolved 24x7 music stations.