Bajaj Eyes 25% Share In Bikes Market In 2011
Submitted by Gurpreet Singh on Sat, 04/23/2011 - 09:42
Motorcycle major Bajaj Auto is eyeing a 25 percent market share in the middle segment by the end of this fiscal, a top company executive said Thursday.
After introducing the new 'Discover 125cc' motorcycle, Mr. S. Sridhar, president, motorcycle business, Bajaj Auto, said, "Currently we have 22 percent market share in commuter deluxe segment, which is the middle segment of the motorcycle industry. Our market share in this segment grew by 8 percent in FY09 to 22 percent in FY11. We are eyeing 25 percent market share in this segment by the end of FY12."
"We are now number two in commuter deluxe segment. We want to be a motorcycle specialist in the Indian market. Next two years are very crucial for every player in the market," Mr. Sridhar said.
Mr. Sridhar also stated that the company presently had 50% market share in top section, which is the sports division, and 30% market share in the entry-level division.
Sridhar added that the company will re-introduce its 'Boxer' bike with customized features by the next five to six months.
"Our bottom segment (entry-level segment) will grow after we re-introduce 'Boxer'. It will be the bike of more than 100cc. The price range will be Rs. 38,000-40,000," he added.
