World’s No. 1 mobile phone maker, Nokia is planning to make a comeback in the Asian market, from where its sale was reported to be quite low in the past few months. In the Asian market, Nokia is facing severe competition from Apple and Android.

Asset Management Manager, Boris Boehm, said, “Due to their race with Apple there was so much focus on the developed markets that this idea of producing and selling affordable handsets was really lost”.

Market analysts believe that Nokia will not only have to compete with Smartphone makers like Apple but it will also face competition from cheap handset makers like ZTE. Asia is considered as the home to world’s biggest phone market where the sale is expected to grow 40% by 2015. Market analysts believe that the sale of cell phones in Asia will probably reach 1.27 billion units in 2015.

Due to a decline in sales, Nokia has announced more than 8800 job cuts, including outsourcing agreements in the last year.

Meanwhile, Nokia has also announced to participate in the in the CommunicAsia conference, for the first time in a decade.