Nissan’s New China Venture Worth $7.8 Billion
Submitted by Gurpreet Singh on Tue, 07/26/2011 - 02:59
Economic growth is majorly boosting the demand section in the world’s largest auto market China, which also has tempted Nissan Motor Co.’s to invest in a Chinese venture.
According to this venture, the Company is planning to invest 50 billion Yuan ($7.8 billion) by 2015, thus enabling it to gain maximum market share.
Today, Nissan also said in a statement in Beijing that the main aim of Dongfeng Motor Co. is to raise the number of annual vehicles sold from 1.3 million to more than 2.3 million within five years. To serve the purpose, Company has also increased number of dealerships in China to 2,400 from 1,400.
Currently, Nissan has 6.2 % market share in China and thus, Chief Executive Officer Carlos Ghosn said that the Company is counting high on growth in China. Also, he said that many efforts are being put to primarily make Nissan Japan’s most profitable carmaker for the first time since 1992 and to boost its China market share to about 10% by 2015.
“Nissan has been doing very well in China in the past few years on the popularity of models like the Tiida and Teana”, said Ricon Xia, a Hong Kong-based analyst at Mitsubishi UFJ Asset Management. “The Chinese market will play a much more important role for Nissan in the future, as it has potential like no other”.
