According to reports, Sina Corp, one of China's chief Internet portals, recently claimed that after the organization’s huge investment spent in its highly popular micro blogging service, Weibo, the portal’s net profit was recorded with a dropdown of 60%.

On the other hand, while sharing his views about the fall, Charles Chao, Chief executive officer of Sina asserted that in order to support Weibo to get ready for the future monetization, the company certainly was structuring numerous promotion and imbursement systems.

Meanwhile, during a conference call, he also laid focused on the fact that this year the Company would for sure not manufacture any revenue. He added, "We are doing different experiments (on Weibo), but nothing large scale at all”.

However, China’s Internet Network Information Center reports further declared that experts have noted the new phenomena of Micro blogging, which suddenly became fastest in the mounting Internet service and more than 40% of the country's Internet users, 485 million in total, utilize the service.

Moreover, having a bet on these micro-blogging processes, some of the major players have been investing heavily in the service in terms of marketing and research & development.