Google Eyes Southeast Asia
Google Eyes Southeast Asia

The owner of the world’s most-popular search engine is pondering to step into Southeast Asia market via acquiring technology assets, as done by Tencent Holdings and LivingSocial.

Deciphering the opportunities available in countries, including Thailand, Malaysia and Indonesia, Google is closely weighing options to make its presence felt. It’s being believed that in comparison to U. S. and Europe, Google has not done much investment to make it more competitive in other markets.

It has been known that Tencent, China’s biggest Internet company by revenue, and LivingSocial, the second-biggest coupon site, have injected funds in Southeast Asian Web firms in the past two years to make the best out of the market.

Confirming the news, Julian Persaud, Managing Director for Google in Southeast Asia, claimed that as of now, internet advertising is almost 1 to 2 % of the marketing spending of companies in Southeast Asia, excluding Singapore against 27% in the UK and about 20% in Australia and the U. S.

“We have proven recently as a company, that we are prepared to make acquisitions, wherever it makes sense”, Persaud said. “It wouldn’t make sense to exclude a part of the world, and say we wouldn’t look there”.

Moreover, Google’s new venture Google+, the social-networking service, is expected to face business activity in the coming time.